Sunday, 20 May 2018

MY FINAL OUTCOMES FOR MY FIRST YEAR AT UNI


MY FINAL OUTCOMES FOR MY FIRST YEAR AT UNI

At some point last week I uploaded a few of these final images to my Instagram story and I got quite a few messages questioning what the hell they were haha. To give a bit of context behind the images, we were set a task to create our own fragrance brand, thinking about contexts, the market and the consumers. Our brand came about through the idea of poking fun at male stereotypes through lighthearted humour and we came up with 'Mummy's Boy' as the name of our brand. The 5 sets of images below are for the 5 different fragrances that are part of our brand and these are the campaign photographs. 


The backgrounds for these images were HAND-DRAWN on photoshop and I'm not lying when I say it took HOURS. Luckily we split the work load between our group because if I had to single handedly draw these I think it would have taken me about a month. We then went to a photography studio where we shot these images and if you can imagine some of these photographs without the drawings over the top I'm sure you can see why we had so much fun shooting them haha. We overlaid the images on photoshop with the coloured cartoons that correspond with the theme of the fragrances. 


The names of the fragrances are intentionally comedic and when presenting to our tutors and peers the name 'Two Pumps and a Squirt' tickled many people in the audience.  If we were to release a real campaign for our brand these photographs would be used on social media specifically. We made a mock up of our Instagram which is displayed below. We would create snapchat filters with the cartoons to push our brand forward on multiple social media platforms. Aswell as promoting on social media, these images would be used for most of our branding and used to sell each individual fragrance in store and online.





 This project has been so long, testing and has taken up a lot of time and energy but I feel as though it has all been worth it as I have really surprised myself with my own capabilities. I have really enjoyed this project! 

THANK YOU 

CLAYTON EVANS
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