Thursday, 12 April 2018

DOES SCANDAL SELL?


I find it fascinating how much people, including myself, buy into the idea of scandal and gossip. It is crazy how a celebrity scandal or feud can consume people’s minds and this can result in huge success for the people involved. Let me give you some examples;

Beyoncé and Jay-Z:
When Beyoncé released her surprise album, ‘lemonade’ back in 2016. The world went absolutely crazy as all of the scandal and gossip surrounding her relationship with rapper Jay-Z had finally been set straight. There were numerous references to their toxic relationship including “dishes smashed on the counter, after our last encounter”, “you aint married to no average bitch boy” and “today I regret the night I put that ring on.” The most famous lyric from the album was “he better call Becky with the good hair” which sent social media crazy as they tried to guess who Beyoncé was referring too. Other issues such as her troublesome relationship with her father were referenced; “Daddy like his whisky with his tea” and the famous elevator outburst from Beyonce’s sister attacking Jay-Z; “Of course, sometimes shit goes down when there’s a billion dollars in an elevator.” This album saw so much success and sold billions of copies worldwide because of the scandalous element to the album. Shortly after this, Jay-Z released his album which highlighted his version of events. Despite this public bashing they are both still married. You have to respect their business skills and their hustle.

Taylor Swift and her many feuds:
Taylor Swift is another pop star that has taken to exposing her public feuds through her music. In one of her newest music videos she references many of her public feuds in a discreet, yet artistic way. Some of her most famous feuds include Katy Perry and Kim Kardashian. Taylor lays in a bath surrounded by jewels which many believed was a sly dig at the fact Kim Kardashian was robbed at gun point and lots of her jewellery was stolen. Another moment in the ‘Look what you made me do’ music video that sparked controversy was when Taylor was dressed in what looked like an old school Katy Perry ensemble carrying a Grammy whilst the car she was driving crashes. This was supposedly in reference to the fact Taylor Swift has won many Grammy’s and Katy Perry is yet to win one. Many people are also believed to be referenced in the video including Taylor Swifts exes, Tom Hiddleston and Calvin Harris. It was the controversy that insured the millions of the online views that this video got. It is success like this that inspires other celebrities to name drop about their feuds as people love scandal and this is what causes the mass of success of many artists.

The OJ Simpson trial:
This scandal happened over 10 years ago yet it is still something that is so influential of today.  Rumours circulated that it was OJ Simpson that murdered his wife Nicole Simpson. There has been a new Netflix docuseries based on the trial so it is clear people are still so intrigued in this questionable scandal despite it taking place all those years ago. One of OJ Simpsons lawyers was Rob Kardashian and it was this trial alongside Kim Kardashians sex tape scandal that drew attention to the family which is now the most influential family in the entire world.


It’s clear that scandal sells. Regardless of whether that’s music or TV personalities. The real question is, what would happen if fashion sold around the idea of scandal? How interesting would it be to see designers battle it out and throw shade on the runway about other designers? I personally would love it and I think it could make for a really interesting debate.

THANK YOU 

CLAYTON EVANS
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