Wednesday, 7 February 2018


Whilst browsing Netflix for a documentary to watch I came across a number of documentaries that intrigued me. I watched a few clips from each but it was the asymmetric lines, contrasting colours of the Dries Van Noten Summer 2015 collection that drew me into watching the 2017 documentary 'Dries.' The opening snippet that showcased the women's collection being displayed on a mossy catwalk in which, at the end, all the models take a seat or lay on top of the moss as part of the finale, really intrigued me into wanting to know more about this brand that I hadn't really heard much about beforehand.

I am so glad that I watched this documentary as I have found a brand that I find so fascinating! The clothes are phenomenal and instantly recognisable due to the garish prints, florals, clashing patterns and colours and embroidery. Its all of these elements that make the brand so special. The fact that the embroidery is created and developed in an Indian workshop is intriguing to me. Often over sea manufacturing can have negative connotations but I think it is very interesting that Dries talks about how he wants to include lots of embroidery as part of his brand to create work for the Indian people that he has developed a good, working relationship with. 

One of the biggest parts of the brand is the role of the woman. The emphasis is on how women can take the clothes from the runway and wear them however they want, in numerous different ways. Dries describes a lot of his collections based around a female character. For example, his Spring 2016 collection was based on the idea of a flamboyant woman that drinks cocktails in the afternoon. The brand really fits the maximalism era that we are moving into and this is evident from the photographs below. 

After watching the documentary I found that one of the most intriguing parts of the brand is the Belgian designer himself, Dries Van Noten. He doesn't fit the mould of the typical, glamorous, surrounded by A-listers, eccentric creative directors that you see in the likes of big fashion houses such as Chanel and Balmain. He lives a simple life with his partner of 30 years, Patrick Vangheluwe, who works alongside him as part of his team, and his airedale terrier, Harry. He spends his time picking flowers from his garden which, like his home, replicates the maximalism trend that you see so clearly within his collections. One thing that Dries spoke about particularly was that you should constantly be aware of your surroundings as you can be inspired by anything. In fact, a lot of elements from his collections come from complete coincidence. He spoke about looking at ugly things that you don't find visually appealing and taking inspiration from them as it is the things you don't originally see that with development can become something beautiful. 




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