Wednesday, 7 February 2018

DESIGN IN A NUTSHELL

The website 'Brain Pickings' presents the idea of the 6 major creative movements that form 'Design in a Nutshell." It is these movements that have developed architecture, culture and fashion. 



GOTHIC REVIVAL: 
The rise in a Church of England society resulted in many gothic revival churches being built which developed architecture at the time. The gothic revival movement stemmed beyond just architecture, it became a part of everyday life from wealthy peoples clothing to newspapers and furniture. The buildings were embellished with holy crosses, arches and quatrefoils that are present within gothic fashion seen on the runway recently. The photographs below are from the 2016 Dolce and Gabbana runway that clearly replicates the gothic revival movement. 
ARTS AND CRAFTS: 
The arts and crafts movement was a rebellion against machinery and the negative impact of industrialisation.  People felt as though it was taking away from the skill it took to be a craftsman and it was causing a lack of creativity. The movement created lots of home wear that wasn't perfect, and the idea was that you could see that it was made by hand. As a society we still care about how our things are made. Wether it is to do with ethics or the quality of the product.  

BAUHAUS: 
This movement reached its peak in between the two world wars in Germany. The word bauhaus is a German word that translates as "house of construction" or "school of building." It was basically a new form of art school. The difference from previous art schools, was that it combined lots of elements of art including fashion design, pottery, architecture and graphic design. The school was closed down by a very conservative Germany, yet it was one of the most celebrated art schools in the world. It was the students of Bauhaus that had the minimalistic mind set which is what has become a prominent part of todays fashion trends in garments and home wear. 

MODERNISM: 
The modernism movement applied to all sorts of different creative outlets, including art, literature, music and even poetry. The movement was argued to be the single most influential movement of the 20th century and the idea behind it is that you can DESIGN a better society. It was a time in which radical thinking was celebrated. 

AMERICAN INDUSTRIAL DESIGN: 
This movement emerged after the great depression erased consumer demand and it is effectively a different form of creativity. It wasn't about creating something new and exciting, it was about taking things that had already been invented and making them more desirable. Objects that were a daily necessity that had no real reason to be desirable such as hair dryers and toasters were becoming something that was almost like an accessory to the home. It was about making undesirable objects look great and therefore people would re-buy them. It's this movement that created product promotion as we know it today; creating advertisements and having stories behind an object to make items part of a lifestyle.  

POSTMODERNISM: 
Post modernism was movement created due to the failure of the modernism movement. The major difference between the two movement was that modernism felt that less was more whereas postmodernism felt that more is more. This is evident in fashion trends today with the clear transition from minimalism to maximalism. Post modernists aimed to create things that were fascinating and interesting to look at  and made the viewer have questions. An example of architecture created in this movement is the Las Vegas strip with the many fascinating forms of architecture. With mass media becoming a huge part of everyones lives  it really helped the movement take off and people were excited and intrigued. Artists such as Banksy and performers such as Lady GaGa are examples of people adapting the postmodernism movement. 



THANK YOU 

CLAYTON EVANS



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