Thursday, 8 February 2018

8 THINGS IM GOING TO DO AFTER READING 'HEGARTY ON CREATIVITY'


I have recently read the book 'HEGARTY ON CREATIVITY- THERE ARE NO RULES' by Thames and Hudson. The book has inspired me in many ways that I have listed below. 


1. NO SUCH THING AS ORIGINALITY 
One thing that really fascinated me is the idea of something being 'FRESH' rather than 'ORIGINAL.' Originality is something that no-one can ever really achieve because everything is inspired by something else. It is still important to be daring and different and keep ideas exciting, but originality is something that ill no longer concern me. 

2. SIMPLICITY 
I always over think the meaning behind ideas and go into way too much detail too early on. Ive learnt that stripping it back and keeping things simplistic can result in amazing creative ideas.  

3. ANGER 
Now this shocked me. Using anger was something I didn't expect to see in this book, but it makes perfect sense. Anger can be a positive emotion when it comes to creativity. The idea of getting angry and passionate about making a wrong, right, can result in amazing work. 

4. CYNICISM 
Negativity restricts ideas. I know that I need to surround myself with positive people and when people are not positive, I just need to move on from them. Despite this, i don't think that people should be scared to criticise anything for fear of being labeled a cynic however, personally, wether I like an idea or not I continue to stay positive about things to ensure the best results. If someone is offended then the team doesn't work effectively. I just think its about balance. Ensuring you can criticise in a positive way. JUST BE KIND. 

5. FIND MY CREATIVE PHILOSOPHY 
I have learnt that it is important to find my own creative philosophy. Despite it being important, it is vital that I don't put pressure on myself to find it. It will come, naturally, through my work and my progress.

6. TAKE OUT MY HEADPHONES 
I have heard this one before but I haven really realised the importance of it. I need to engage with everything that is going on around me. Inspiration can be found anywhere. You don't have to look for it because often, if your open to it, it will find you. So really, I'm actually making life more difficult for myself and I should just take my headphones off. 

7. DONT DWELL ON FAILURE 
Failure is something that no-one wants to experience. From reading the book I think I'm going to try and think about failure in a different way. Everyone tells you to learn from your mistakes and failures, but sometimes, in terms of creativity, its best to just move on and forget it. Sometimes daring ideas don't work. Dwelling on it and trying to find a lesson you can learn from it is almost a waste of time. 

8. LIVE IN THE MOMENT 
I am 100% that person that has a 10 year plan including, marriage, babies and a career. Ive learnt from reading this book that this mindset does nothing but limit your possibilities and creative output. I need to live in the moment and not think too far ahead. I would say that is pretty manageable for me. 

THANK YOU 

CLAYTON EVANS 

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