Wednesday, 27 December 2017

GUCCI AND BEYOND CAMPAIGN: WORTH THE HYPE?



The 'Gucci and Beyond' Fall/Winter campaign is based around the idea of old school sci-fi in which human characters interact with extra-terrestrial creatures. The retro yet futuristic campaign was shot by Glen Luchford and the creative director was Alessandro Michele. The campaign is inspired by 1950s and 1960s retro sci-fi TV programmes, specifically Star Trek. It is so evident that 'Star Trek' is referenced throughout the campaign and CBS gave the campaign permission to reference them so clearly. The music from the campaign is called 'Space 1999' and was written by Vic Elms and Barry Gary. 


Here are a few photographs take from the campaign: 








I personally think that this campaign is so interesting because people completely understand the concept and it is so visually appealing. I love it when campaigns make cultural references and I think figuring out what means what in terms of the films and tv programmes is so interesting. It is campaigns like this that are so appealing to watch and understand because people have a love for the original tv programmes and combining that with a love of fashion creates instant viewing pleasure. 


THANK YOU 

CLAYTON EVANS

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