Friday, 29 December 2017

FENDI 2017 FALL/WINTER CAMPAIGN: WORTH THE HYPE?


This Fendi campaign was supposed to "pay homage to Fendi's DNA; synonymous of innovation, modernity, energy and incredible savoir-faire."

Photography-  Karl Lagerfeld 
Styling- Charlotte Stockdale 
Make-up- Peter Phillips 
Hair- Sam McKnight 


The campaign stared two supermodels; Kendall Jenner and Gigi Hadid. 
The aim was to showcase the new 'F is Fendi profile.' 

Gigi Hadid stars in Fendi's fall-winter 2017 campaign
Kendall Jenner stars in Fendi's fall-winter 2017 campaign
Kendall Jenner and Gigi Hadid appear in Fendi's fall-winter 2017 campaign
Gigi Hadid flaunts her legs in thigh-high over-the-knee boots from Fendi's fall collection
Kendall Jenner rocks fur in Fendi's fall-winter 2017 campaign
Karl Lagerfeld photographs Gigi Hadid for Fendi's fall-winter 2017 campaign


I personally don't like this campaign. I find it boring and uninspiring. I appreciate the autumnal colour palette however I feel like the clothes are not interesting enough for the basic aesthetic of the campaign. 

I can't help but think that the model choice is predictable  They have placed the two biggest 'it girls' into quite a boring shoot, because they know that regardless of the content of the shoot, these models intrigue people and create press attention.

Simplicity can often be stunning, but this looks cheap and almost lazy. 



Model Kendall Jenner poses in a blue dress for Fendi's fall-winter 2017 campaign
Gigi Hadid poses with the Fendi F logo for fall-winter 2017 campaign



THANK YOU 

CLAYTON EVANS 

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