CLAYTON EVANS

Sunday, 12 November 2017

THE PINK REBELLION


The colour pink is one that is so often associated with romance, florals and frills. The colour associates with innocence, femininity and perfection.

As part of my course, a project was set to take a colour, research it, and think of some kind of concept/idea behind the colour. I have found, through my research, that many women are rebelling against this stereotype linked to the colour pink. The colour has been almost sexualised and is now a symbol of feminism. Therefore when creating a low fi photoshoot, we wanted the images to scream powerful woman. 

The idea of the project was to see how words can change the meaning behind an image. We had to create an advertisement/campaign an album cover and a news article. 




ADVERT/CAMPAIGN:  
When adding text to the image I wanted to try and experiment and think completely out of the box. I looked at the photograph and tried to think of a theme, product or idea that would be completely opposite to an initial thought. The idea of a florist popped into my head and this was the result.  



ALBUM: 
When I first looked at this photograph, before adding text, I thought it looked like a make-up campaign for a brand such as Urban Decay. This was probably because the focus point of the image is the eyes, therefore it could be a campaign for a new eyeshadow palette. Despite this I decided to look a bit further and edited it to look like an album cover. I tried to make it look like a pop artist cover by increasing the brightness and boldness of the image. 



ARTICLE: 
I feel as though the article title and subtitle is very relevant today. Children are growing up way too fast. Maybe due to the exposure to social media, or the music that this generation is growing up with, which is full of drugs, alcohol and sexual references. 
































I did really enjoy this project. I found that it got me motivated and my creative mind ran away with me a little bit. However looking back at the project now that I started back at the beginning of October, I feel as though we maybe could have gone about things in a different way. Feminism is a movement and I don't feel as though it always seems to be thrust in your face like the images above. I feel as though the message could have been represented more subtly to create a bigger and more dramatic impact. 


THANK YOU 

CLAYTON EVANS




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Saturday, 4 November 2017

Are you FUR real?




I noticed an article about how millennials could be the newest target consumers to bring back fur. I just don't think that it is the case. As it states in the article, we as a generation, are a lot more conscious of how things are made and where things come from, so why would we support and enable the fur trade? 

Celebrities have such a huge influence, and the fact that many wear real fur, is dangerous and damaging. I wouldn't describe myself as an animal activist or anything like that, however I wouldn't like the thought of wearing the skin of a defenceless animal. 

People of my age are fearful. Many people would not wear real fur out of fear. Fear of being judged by the thousands of people on social media with strong opinions on animal cruelty. This, in my opinion is one of the main reasons why I can't see the fur trade being enhanced by millennials. People are either completely against wearing fur for the sake of animal rights, or they are way too scared to wear it, for fear of being publicly shamed. 

The problem is, fur looks good. Wether its fur trims, or fur cuffs, its cool, and its timeless. I personally don't feel as though fur is outdated, I think that it is classic, and it always seems to be reinvented to look interesting and chic. 

One thing after reading that article that I found interesting was that the manufacturing of creating faux fur is a process that is extremely damaging for the environment. So when I sit and think, you can't really win as a consumer. You are either wearing fur that is off of an animals back, or you're wearing fur that has contributed to the death of a polar bear in the antarctic. Sounds dramatic but there is truth in what I'm saying. 

So why not scrap the idea of fur altogether?  

But then where does it end? 

Nylon, Polyester, Wool, and Viscose. Just a few other materials that are extremely damaging for the environment. When you look into it, theres not really anything that can be done. Fashion is an industry that isn't good for the environment, but we all thrive off fashion. It is part of our everyday life. 

In my opinion, we are all part of the problem. So I don't think people should be judged for wearing a real fur coat because, in my opinion, they're no worse than someone wearing a faux fur coat. It all comes down to personal preference. Let people wear what they want to wear. 


THANK YOU 

CLAYTON EVANS


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Friday, 20 October 2017

RED: THE COLOUR OF THE MOMENT



"Red has guts... deep, strong, dramatic."- Valentino 



Theres no getting away from the fact that the colour 'red' is striking and daring, its not something that can be thrown on like a pair of black jeans. Incorporating such a statement colour in your outfit takes preparation, as dramatic as it sounds. 


Trainers - Office 

Below is the colour palette for Fall 2017. As you can see, 'Flame Scarlet' is a pivotal colour in your autumnal wardrobe. Red really is the 'colour of the moment.' This colour palette mixed with ochres,  otters and olives creates the tonal motif that has been recognisable amongst many fashion icons recently. 



Sunglasses - ASOS / Jumper - Topman 



Since the collaboration with Luis Vuitton and Supreme the idea of adding a touch of red with a vibrant accessory has been a prominent trend on the high street. I personally love this trend and think that it is a fun and easy way to add a pop of colour into your outfit. Like many, I feel as though it is so easy to get comfortable in the safety blanket of black clothing, so experimenting and adding a pop of colour here and there, through accessorising, is a step in the right direction.

Jeans - ASOS / Bag - Topman (similar)


THANK YOU 

CLAYTON EVANS
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Monday, 16 October 2017

HOLIDAY: STYLE DIARY
























Back in July, I went on a huge family holiday to the bedazzled city of Benidorm. The place itself wasn't the best,  but being around my huge, over the top, full of life family was all I really needed to have an amazing holiday. There was never a dull moment on the entire trip, constant laughter. Despite this trip not being centred around looking good and wearing 'on trend' outfits, I still thought it would be a good idea to share with you my style diary. 




DAY 1-   Airport Attire 


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Hoody-BooHooMan (similar) / Bag- BooHooMan / Joggers- Adidas / Cap- Primark (similar) / Glasses- ASOS

Dressing for the airport turns into such a stress for me. I need an outfit that is comfortable, practical, warm (because planes are always like Antartica) yet still something more than joggers, a t-shirt and your flip flops. After seeing the combination online of this orange camouflage set, I instantly knew that it would tick all the boxes for me. I paired this look with a cap (my flight was at 4am and I wasn't about to blow dry my hair at that time of day, also as you can tell, this picture was taken in advance, not about photoshoots at 4am in the morning) and some glasses.





DAY 2- All for the GRAM 


Bandana - Local Vintage store (similar)  / Underneath T-shirt- Topman (similar) / T shirt- Thrasher / Shorts - Topman (similar)

To be well and truly honest, the reasoning behind this outfit for the first night, was that I was really feeling the orange aesthetic on my Instagram. I have an obsession with colour at the moment. I feel as though not long ago, everyone was obsessed with the colour orange, although its starting to fizzle out now. I feel as though I have grown out of my minimalistic, monochrome days and I enjoy experimenting with bright colours to appreciate different aspects of fashion a little bit more. 





DAY 3- Band Tees and Pink?


T-shirt- Topman (similar) / Under T-shirt - Topman (similar) / Sunglasses - ASOS / Hat - Topman (similar)



The colour pink isn't one that you would usually associate with a Guns and Roses band tee but I feel as though it works. Maybe the juxtaposition of the stereotypes of the two things makes it somehow more interesting and cool. I paired this look, with a pair of white, distressed shorts and my Adidas tubular dooms in sand and pink. 




DAY 4- Are band Tees a thing anymore? 



Bandana- Local Vintage Store (similar)  / Mesh t-shirt -  Topman (similar) / Distressed t-shirt - ASOS / Shorts- Topman / Checkered shirt- Topman / Trainers - Converse 


I've noticed whilst uploading these images, that I layer ALOT. I can never just wear shorts and a t shirt, there always has to be something a little bit extra. I'm also wearing ANOTHER band Tee. As much as I loved this trend, I think its almost over. Its very much a mainstream trend and I feel as though the reign of the band tee is coming to an end. 




DAY 5- Khaki Lovin' 


Bandana- Local Vintage Store (similar) / Shirt - Topman (similar) / T shirt- Topman / Trainers - Nike / Glasses - ASOS

Khaki is such an autumnal colour, however it is personally one of my favourite colours ever. I wear it all year round with zero shame. It always comes back around anyway. Khaki always looks good with a tan, and looking back at these holiday snaps, in the early bitterness of October is making me slightly depressed. 




DAY 6- Monochromatic Layering 


Undertop- ASOS / T shirt - Night Addict / Shorts - Topman (similar) 

This is one of my favourite outfits whilst on holiday. It was one of those outfits that I had packed, but wasn't really feeling and didn't have any real intentions of wearing it. But the monochrome is so photogenic and I got some great big family pictures. As you can tell though, I still can't just wear a T-shirt and shorts. ALL ABOUT THE LAYERING. 




DAY 6- Bandana ALLday ERRYday 



T-shirt - Rive Island (similar)  / Trainers - Converse / Bandana - Local Vintage store (similar) 

Bandanas are always going to be a thing. For as long as people go on holidays and attend festivals. So I have quite a collection. I try and experiment and wear them in different ways, wether its around my head, neck or wrist. The idea of wrapping bandanas around other areas than just your head, was a huge trend last summer and was the breakout accessory for that season. The shorts in this picture and the one above have not been linked as they are just an old pair of jeans from the back of my wardrobe that I cut into shorts and distressed. Bit of a DIY job.




DAY 7- Final Night in Stag and Hen Wonderland 


T-shirt- Topman / Shorts- Topman (similar) / Trainers - Converse 

I bought this t-shirt in in a XL because it was a muscle fit t-shirt. I HATE muscle fit. Maybe thats because I don't have muscles, or its maybe more to do with that stereotypical steriod junky that is so massively linked to a muscle fit tee. The material of the t-shirt is very lightweight so its ideal for not only holidays but those sweaty clubs on a night out. The glasses in this picture are actually from a small gift shop in Benidorm so I'm afraid I can't link them. I have noticed that a lot of the links in this blog are not the actual product but rather 'similar' products. This is because a lot of the clothes are quite old, I wore them back in July so they are also out of season making it very difficult to even find alternatives. 



Anyway, that is the end of my holiday style diary. I hope that you enjoyed reading it. 

THANK YOU 

CLAYTON EVANS























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Thursday, 9 February 2017

OOTD: PINK TONES

 Jeans- ASOS (similar) / Trainers- ASOS / T-shirt- Topman / Jacket- Topman (similar) / Cap- Topman (similar)





Due to a recent photography project, I was lucky enough to be able to go inside a local photo studio. I photographed two outfits, this one being the first. This outfit is made up of this dust pink/salmon colour that I am completely in love with at the moment. The colour PINK has been such a huge trend on recent autumn/winter runways. I love the colour, as its a slight shift from my usual neutral colour palette, yet its not way out of my comfort zone.


I decided to create an outfit completely based on this pink colour! I purchased the cap quite a while ago now and when in London shopping, I came across this denim, rustic jacket that I knew instantly would match the hat perfectly. I decided to continue the neutral colour palette with a sand coloured top. I could imagine this outfit in my head when buying the jacket (a little technique I do every time when buying something new to see if its worth buying) however I was struggling to imagine any shoes to go with it. So i recently purchased the perfect shoes for this outfit, the adidas originals, Tubular Doom PK trainers. The sand and pink is identical on the shoes to the t shirt and jacket. I paired this look with a distressed pair of jeans (I call these my 'more leg than jean, jeans') to give the outfit that slight rustic, distressed vibe that I love at the moment. 


THANK-YOU
Photography - Shelly Ayscough

CLAYTON EVANS

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Saturday, 21 January 2017

OOTD: GREY TONES




Jacket- Zara (similar) / Hoodie-River Island / Jeans- River Island / Trainers- ASOS


When putting together this outfit, I was baring in mind the recent tonal trend. Most people (including myself) automatically associate the tonal trend with earthly tones such as sand, stone and khaki, however I have found that creating tonal outfits with different colours can create such chic looks. 



In a recent shopping trip to London, I picked up these distressed, river island jeans at a pricey £45, however I bought the less pricey, suede biker jacket from Zara, in the sale, for only £30! Despite the jeans being quite expensive, I feel as though they are worth the money due to the details such as the rose embroidery, the distressed detail and the raw hem.It can be quite difficult to find shoes that look appropriate with the raw hem of the jean. In my opinion, any shoe that comes above the ankle doesn't look quite right. I would personally style these jeans, with ankle trainers (like the ones in the photographs) or loafers. Pairing the biker jacket with the charcoal distressed hoodie adds an effortless vibe that comes across almost Yeezy-like. Wearing grey tones is great for everyday, casual wear, however I personally, wouldn't wear it to a special occasion or for going on a night out, as It can often wash you out, and make you look paler than you are. 


THANK-YOU
PHOTOGRAPHY- Shelly Ayscough
CLAYTON EVANS

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Wednesday, 30 November 2016

TREND: TONAL




Coat- Zara / Jumper- ASOS / T-shirt- Topman / Jeans- ASOS / Boots- Next (similar) / Hat - Topman (similar)


'The Camel Coat' is iconic. It's a style statement and a must have in every man's (and every woman's) wardrobe. Despite Kim and Kanye rocking the signature coat LAST year in Paris, in the build up to their anticipated wedding, it has never really lost its 'cool'. IT'S A CLASSIC. To be honest the colour 'camel' as a whole has been a huge autumnal trend, and has been for quite a few autumn/winter seasons. This particular coat, was pricey, but it was worth every penny. The fit, the colour and the texture is out of this world, despite getting it in a large a few years back when I completely overestimated my weight and size. 

I decided to pair the coat with, tonal colours as this has been an ongoing trend for quite some time now. I paired my chocolate-brown, suede jumper with a sand coloured, extreme long-line t-shirt. I feel as though the three brown-based shades create an obvious enough contrast without losing the tonal element. Ideally some rust or stone jeans would really complete this look, however I only have khaki. Yet I feel as though the khaki, adds an element of colour and isn't wayyyy out of the earthly tones and as crazy as it sounds, the colour of my skin coming through the rips in the jeans, adds another shade to the mix haha. I completed the look with some chocolate-brown desert boots, tied with sand laces, to parallel the shades of the jumper and t-shirt, and a khaki fedora to compliment the jeans. 



THANK-YOU
Photography-Shelly Ayscough 
CLAYTON EVANS


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