CLAYTON EVANS

Wednesday, 17 January 2018

NEW YORK STYLE DIARY: OUTFIT 2


HOODIE - TOPMAN (similar) / TROUSERS - ASOS / TRAINERS - OFFICE / HAT - URBAN OUTFITTERS 






Red really is one of my favourite colours at the moment. As the minimalism trend continues to die out and the maximalism trend starts to creep in, I think its necessary to start preparing your wardrobe by investing in coloured pieces. Since buying red trainers I've noticed that I am being more daring and buying colour so that I have clothes to cooridinate with the shoes. I suppose that is a way of getting the maximalism trend started. Get your self a pair of coloured shoes. 

On this day we visited Brooklyn. We wanted to escape the high end shops in Manhattan and look into American vintage and thrift shopping. These photographs are taken in a small market in Williamsburg that is just full of vintage clothing and accessories. It is defiantly a place that I could spend a lot of money. 

THANK YOU 

CLAYTON EVANS
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Tuesday, 16 January 2018

NEW YORK STYLE DIARY: OUTFIT 1


COAT - Zara (similar) / JUMPSUIT - ASOS / BOOTS - HOUSE OF HOUNDS




This outfit was perfect for the Central Park. The autumnal print looked just as I imagined it would against the iconic backgrounds of the cities heart. This day consisted of ice skating surrounded by the New York City sky scrapers, strolling in and out of flagship stores on 5th Avenue and eating the most delicious Mac and cheese from Planet Hollywood before passing out in my room after a long day of suffering with jet lag. 

The statement piece of the jumpsuit is so versitile and I can't wait to wear it in summer with no additional layers and a pair of loafers. 

THANK YOU

CLAYTON EVANS
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Monday, 15 January 2018

WINDOWS AT BERGDORF'S



Whilst being in New York I couldn't help but look at the amazing windows at Bergdorf's and I just thought that I would research into them and write a little blog post on my findings. 

The newest of Bergdorf Goddman's famous windows that stand along 5th Avenue are in celebration of the arrival of Ashley Longshore an amazing artist that focuses on painting 'bold portraits with larger-than-life personality.' 

The boldness of the paintings really come alive alongside the 3D elements that are also in the style of her work. Longshore describes her work as 'not pretentious. It is bold, unapologetic, colorful, celebratory, sparkly, humorous and it is not to be ignored.' This aesthetic is extremely clear throughout all of the windows. The artist has always admired Bergdorf Goodman and has featured the brand in a lot of her work like this photograph below. 


The reason I was so fascinated by these window displays is because of how bold and beautifully detailed they are. I then remember watching the documentary 'Scatter My Ashes at Bergdorf' which reminded me of how much work and planning goes into creating these windows. I'm not going to lie, I am a little disappointed that my trip didn't coincide with the Christmas windows because in photographs they looked spectacular. 


THANK YOU 

CLAYTON EVANS 

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GUCCI NYC RETAIL EXPERIENCE





Walking down fifth avenue was honestly like being in a movie. Gucci's windows were impeccable and so beautifully presented. I liked the simplicity of the backgrounds and props and it allowed the clothes to speak for themselves.



Before entering this shop we had been to Tiffany's. These two shop experiences were of total opposites. When entering Tiffany's it was definitely an experience with the chauffered lifts and elitist atmosphere. Despite the fact that the girls I was with being very keen to purchase some jewellery a lot of the staff avoided us and I think thats because were not typically their ideal customer. So because of this, I was quite worried to go into Gucci. 

However, it was probably one of the friendliest atmospheres I had experienced in any of the flagship stores. The staff were extremely friendly and complementary of us the moment we stepped in. We explored the entire store but unfortunately we were not able to take photographs. The staff were always trying to engage in conversation and were as helpful as they could be! 

Despite this, when we went back to the Gucci store for the second time, the vibe was a little different.  Unfortunately it was a little bit like our experience at Tiffany's. The staff were different so maybe we just went on a bad day but I just think it is very unfair how many customer assistants in these huge brand stores look down on people that are not their typical client. My friend came into the store seriously thinking about buying a ring but after the lack of friendly service she decided against it. I think that says it all really. If people were less rude and didn't look down on people then Gucci would be 400 dollars richer. 


THANK YOU 

CLAYTON EVANS
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Sunday, 14 January 2018

5 THINGS TO DO IN NEW YORK




LOOK UP:

It might seem like something very simple. But I can't believe the amount of time I spent just looking up at the buildings around me. It was all a bit surreal and I couldn't help but feel as though I was a cast member of gossip girl xoxo. 


CENTRAL PARK: 

It is one of New York Cities biggest landmarks and is full of life.  Its a lot bigger than I anticipated it to be and there were plenty of locations for outfit photographs. Attempting to ice-skate (badly) was a lot of fun and was very scenic and memorable being within the heart of the city. 


VISIT THE TOP OF THE ROCK: 

This skyline is the perfect outfit post opportunity. Its arguably the most instagrammable place in the world. It was at this point in the trip that I realised New York was A LOT bigger than I thought it was. I had been wrapped up in a fifth avenue bubble and had no idea how much there was still to explore. 



EXPLORING AT NIGHT:  

The city is just as beautiful at night time as it is in the day. I was blown away with Times Square and I hope that one day my name, idea, brand or SOMETHING is up on one of those billboards. Watching a broadway show was my personal highlight of the trip. IT WAS INSANE. Kinky Boots is a must see. 


BROOKLYN: 

We got a ferry over to Willamsberg which is described as a 'hip neighbourhood that draws the young and fashionable to its chic boutiques.' I can't say I was dissapointed. The place was full of culture with the range of food, street art and AMAZING vintage stores. I couldn't resist buying my millionth pair of sunglasses. 


THANK YOU 

CLAYTON EVANS

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Saturday, 6 January 2018

IS 3D PRINTING THE FUTURE OF FASHION?


Could 3D printing be the future of fashion? 



Absolutely. Can you imagine not having an outfit for an event and instead of paying almost £10 for next day delivery you just print your outfit off. That is crazy. But its something that in the near future, could be part of our everyday life. 

Now I see the positives and negatives. At the moment, because its something new, its exciting and to wear an item of clothing that has been 3D printed is super cool and fashion forward but if it becomes something that everyone can do, then people will then want clothes that they always wore before hand. And then whats that? Does that make the pair of jeans you got in the Christmas sale, vintage? I think its quite an exciting thought.

If you look at a lot of 3D printed clothing, it doesn't exactly look comfortable does it? If there are more people on this earth like my mum that can't even wear mesh or velvet without having a breakdown because it 'itches' or 'makes her teeth go funny' then I can't imagine they will cope well with 3D printing because I doubt it is a luxurious, comfortable material.

Overall, to answer the question, I do think that 3D printing can be the future of fashion, but without development, I think it will be a fad that will pass on quite quickly. People like to be different, so if 3D printing is the future, then people will rebel against it. I think thats a generational thing. Were a generation that constantly feel the need to be different, individual and rebellious. 

THANK YOU 

CLAYTON EVANS 
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VISUAL CONTRAST


Earlier on in the year, I had a lecture on the idea of Visual Contrast. It was something that really fascinated me as it was something that I instantly understood (not like a lot of the content on this course haha.) It was so easy to understand because it is everywhere, and since the lecture I have noticed it so much in campaigns, social media, magazines and just everyday life. Here are a few particular examples of visual contrast that I find visually appealing. 


BLACK AND WHITE VS. COLOUR:

This is probably one of the most obvious forms of visual contrast and it is pretty self explanatory. You see it everywhere. In fact a lot of the time you see it all over social media with people editing their backgrounds to black and white to match their monochrome aesthetic, whilst keeping the focal point in colour. 


MALE VS. FEMALE: 

This is another form of visual contrast that I personally feel is a little bit overused. We get it. Women can wear suits and they look amazing. But if you want to create a strong feminist message I feel as though people need to be more creative and not keep using this stereotypical cliche. You can show this visual contrast in so many more innovative ways.  Make a male models face feminine or vice versa. There is more to it than putting a woman in a suit. Despite that, I personally feel as though this image above is more than the cliche. It's not trying to add the sex appeal that many stylists add to this idea.The suits are fitted like they would be on your Dad. Relaxed, slouched, effortless. I think that pairing the suit with heels ruins it. You can see the visual contrast between male and female by looking at the femininity of the models face. The heel is too much and somewhat unnecessary. 


WARM VS. COLD: 

I don't really know what it is about mixing warm and cool colours. It is just so visually appealing. The above photograph, is probably my favourite out of all of the images in this post. There isn't a lot to it and its very simple but it is just a beautiful photograph. I think thats the best thing about visual contrast. It can bring quite an average concept to life infant of a lens producing stunning imagery. 


HIGH CULTURE VS. LOW CULTURE: 

The idea of 'High vs. Low culture' as a visual contrast fascinated me instantly. Its everywhere. How many times have you seen a beautiful model, wearing the most luxurious clothes in a supermarket or a landfill? Its crazy. Rihanna did it for Paper MagazineStella McCartney's AW17 campaign. There are so many examples and it just shows that these were just two examples that instantly popped into my head as I sat down here to write this blog at 1am (My sleeping pattern is completely out of the window.)

THANK YOU 

CLAYTON EVANS


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